Mobile friendly...

The importance of a mobile responsive website

Do you know whether your current website is mobile friendly? Can people EASILY view your website via their smartphone, tablet, watch or laptop? Should you invest in a mobile friendly website? Questions, questions but all very important if you want to attract new customers and keep your current ones engaged.

Many of us these days browse the web using various devices, all at different times of the day and night. You may have noticed yourself, when viewing a website on your smartphone just how many companies have invested time and money in to making your viewing experience on their site easier and more enjoyable. Many more are following this trend and so should you. Don’t get left behind by your competitors because none of us want to land on a site that is difficult or frustrating to use – we generally click off and find another that’s been optimised and is mobile friendly.

According to one article on the Ofcom website, the UK has become a smartphone society - http://media.ofcom.org.uk/news/2015/cmr-uk-2015

• Smartphones overtake laptops as UK internet users’ number one device
• We’re spending two hours online on our smartphones every day; twice as long as laptops and PCs
• Superfast 4G is helping change the way we shop, bank, watch TV and communicate

If you are still unconvinced then think about this. During a Google algorithm update, one of the enhancements made was to ensure that from now on, mobile optimised sites receive a boost when it comes to search rankings https://support.google.com/adsense/answer/6196932?hl=en-GB

As increased numbers of people are using mobile phones and tablets to search the Internet, Google have made it simpler for mobile friendly sites to be found. It is now especially important more than ever to make sure you have a mobile friendly site; this ranking is factored in when Google returns search results.

If you don’t currently have a mobile friendly website and would like one, or want more information please contact us and we shall be happy to discuss further.

Please contact us for more information.

Written by Sharon Smedley


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